Shiva VAZIRI

Shiva VAZIRI, (Ph.D. in Business Administration – Marketing, Grenoble Ecole de Management, 2023), is an Assistant professor in the Marketing & Communication Department of Paris School of Business. She is a member of the Consumer Behavior & Technology-based Interaction research center. She teaches Marketing Management, Consumer Behavior and related topics in the Master MIB and other programs. Her main research interests include consumers’ identity and self-concept, sustainable consumption, human-robot interaction and technology adoption. Her researches have been published in journals such as Journal of Services Marketing. Her researches have also been presented at numerous national and international Marketing conferences and published as Conference Proceedings.