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New Advances in Brand Narration : the Surfing telling
This article aims to present a transformation of the narrative techniques of brand communication via the Internet Media: the Surfingtelling.
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No Country for Old Men...and Women ! Lintention entrepreneuriale chez les seniors : Le cas français
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Retour aux essences conceptuelles de l’immersion : Apports de l’analogie des environnements virtuels contre réels
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Seeing the label and then what ? Consumer's involvement and information search activities of Fairtrade shoppers in UK'
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