Publications

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De l'audace à l'ouverture au changement des étudiants en école de commerce: une approche de l'intention entrepreneuriale par les valeurs personnelles

The present work seeks to highlight the impact of personal values and especially the openness to change of Business School students on the development of entrepreneurial intent. A study of 273 students pursuing a Bachelor and Master program within a Business School was conducted.

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Sustainability and Luxury: Strategy and communication challenges

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Big data for big pharma – Harmonizing business process management to enhance ambidexterity

Big pharma, the most important companies of the pharmaceutical sector, are ambidextrous organizations by their own nature. Big data can influence very strongly this characteristic, requiring at the same time adequate business process management.

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Data mining, Systematic review, Text mining, Big data analytics, Knowledge discovery, Data extraction

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Knowledge creation and social entrepreneurship

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Comment "Benjamin Button" … lutte contre le temps? Effet de la tendance au rajeunissement sur la formation de l’intention entrepreneuriale chez les personnes âgées

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Mapool: étude qualitative et prise de décision

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Ces marques de luxe qui utilisent des contes dans leur communication

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