research & faculty PSB Paris School of Business
Research for Practice
Publication

Séries, la folie des spin-offs : Pourquoi y en a-t-il autant ?

Clémence AUBERT-TARBY, Xavier MENAUD

The authors deal with spinoffs strategy. Why these products are developed? A marketing and an economic point of view are presented.

Publication type: 
In the Press
Date de parution: 
01/2013
Support: 
Melty