When co-creation pays off: the effect of co-creation on well-being, work performance and team resilienceSaeedeh REZAEE VESSAL, Judith PARTOUCHE-SEBBAN
This study aims to explore the effect of value co-creation among health-care professionals and in a business-to-business (B2B) context on the involved individuals and the organization. More precisely, the effect of co-creation behaviors on the well-being of individuals, their work performance and team resilience are investigated.
Date de parution:
Journal of Business & Industrial Marketing