Faculty

Judith PARTOUCHE-SEBBAN

Associate Professor Research

Contact-us

Summary

Judith Partouche-Sebban is Associate Professor and head of the Marketing and Value Creation research department at Paris School of Business. She teaches Marketing and related topics in Bachelor and Master Degree Programs. Her research topics concern the elderly consumer behaviors, the attitude toward one's own death and its potential effect on consumption and the collaborative process between consumers and companies in the value cocreation process.

Profile

Degree

PhD, Business Administration, Marketing (graduated in 2013)

Qualification

Head of academic department, Marketing and Communication
Head of research department, Marketing and Value Creation

Research department

Marketing and Value Creation

Expertises

Marketing

Senior marketing

Publications

Scientific Article
Title	Authors	Source	Date
When co-creation pays off: the effect of co-creation on well-being, work performance and team resilience	Saeedeh REZAEE VESSAL, Judith PARTOUCHE-SEBBAN	Journal of Business & Industrial Marketing	06/2022
Increasing customer loyalty and WOM in an age of terror: cross-cultural development and validation of the customers’ reactions to terror scale	Judith PARTOUCHE-SEBBAN	Journal of Retailing and Consumer Services	01/2022
Senior entrepreneurship: how subjective age affects seniors’ entrepreneurial intentions	Judith PARTOUCHE-SEBBAN	Review of Managerial Science	01/2022
We Link, You Link: Social Alliances and Community Engagement Among Vulnerable Consumers in Oncology	Saeedeh REZAEE VESSAL, Judith PARTOUCHE-SEBBAN	Journal of Business Research	01/2022
Overcoming stressful events by Do-It-Yourself (DIY) laboratories. A new trailblazing career for disadvantaged entrepreneurs	Saeedeh REZAEE VESSAL, Judith PARTOUCHE-SEBBAN	Technological Forecasting and Social Change	03/2021
I live with terror inside me": Exploring customers' instinctive reactions to terror	Judith PARTOUCHE-SEBBAN	International Journal of Hospitality Management	01/2021
Why some third age individuals develop entrepreneurial intentions: exploring the psychological effects of posterity	Judith PARTOUCHE-SEBBAN, Imen SAFRAOU, Adnane MAALAOUI, Erno TORNIKOSKI	Journal of Small Business Management	04/2020
Effects of cause-related marketing campaigns on consumer purchase behavior among French millennials	Judith PARTOUCHE-SEBBAN, Saeedeh REZAEE VESSAL	International Marketing Review	01/2020
L'impact de la saillance de mortalité sur les stratégies régulatrices et les préférences produits promotion et prévention	Judith PARTOUCHE-SEBBAN, Denis GUIOT	Management et Avenir	10/2018
Antecedents of well-being for artisant entrepreneurship: a first exploratory study	Judith PARTOUCHE-SEBBAN, Séverine LELOARNE-LEMARE, Adnane MAALAOUI, Myriam RAZGALLAH	international journal of entrepreneurship and small business	09/2018
Online interactions as a terror management mechanism: how death anxiety affects facebook use	Judith PARTOUCHE-SEBBAN	International Journal of Technology and Human Interaction	10/2016
La responsabilité des entreprises dans le vieillissement réussi et le rôle d'internet dans ce processus: une étude exploratoire	Judith PARTOUCHE-SEBBAN, Karim ERRAJAA	Management et Avenir	01/2015
La responsabilité des entreprises dans le vieillissement réussi et le rôle d'internet dans ce processus: une étude exploratoire	Karim ERRAJAA, Judith PARTOUCHE-SEBBAN	Management et Avenir	01/2015
Les modalités et conséquences du processus de collaboration entre consommateur-senior et entreprise et le rôle d'internet dans ce processus : étude exploratoire	Karim ERRAJAA, Judith PARTOUCHE-SEBBAN, Imen SAFRAOU	La Revue des Sciences de Gestion	01/2015
Social media and nostalgic new products: an exploratory study	Judith PARTOUCHE-SEBBAN, Karim ERRAJAA, Vincent DUTOT	European Journal of Innovation Management	01/2013
The co-creation process in the development of nostalgic new products	Vincent DUTOT, Judith PARTOUCHE-SEBBAN, Karim ERRAJAA	European Journal of Innovation Management	01/2013

Chapter
Title	Authors	Source	Date
Experience of Aging as an Opportunity for Entrepreneurship among the Elderly	Judith PARTOUCHE-SEBBAN	Springer	04/2019
Les stratégies de coping des consommateurs seniors: possibles déterminants d'un vieillissement réussi ?	Judith PARTOUCHE-SEBBAN	Comprendre le comportement âgé : Nouveaux enjeux et perspectives / Méthodes et Recherches / De Boeck	01/2012

Academic communication
Title	Authors	Source	Date
Self gift, luxury consumption and materialism: the way to happiness	Chiraz AOUINA MEJRI, Judith PARTOUCHE-SEBBAN, TingTing MO	Academy of Marketing Science Annual Conference	05/2019
Elderly and entrepreneurial intention: Exploring the moderator effect of posterity	Judith PARTOUCHE-SEBBAN, Imen SAFRAOU, Adnan MAALAOUI, Erno TORNIKOSKI	International Council for Small Business - World Conference on Entrepreneurship, ICSB	01/2018
How “Benjamin Button” & Subjectif age … fighting Time? Effect of rejuvenating trend on entrepreneurial intention among elderly	Judith PARTOUCHE-SEBBAN, Imen SAFRAOU, Adnane MAALAOUI	International Council for Small Business - World Conference on Entrepreneurship, ICSB	01/2018
Mortality salience and status consumption among the elderly	Saeedeh REZAEE VESSAL, Judith PARTOUCHE-SEBBAN	A SYMPOSIUM ON BUSINESS ETHICS	01/2018
Social exclusion and Consumption Behavior: The Role of Exclusion Intensity and Consumers’ Overconfidence	Judith PARTOUCHE-SEBBAN, SAEEDEH REZAEE VESSAL	EUROPEAN ACR.	01/2018
Comment "Benjamin Button" … lutte contre le temps? Effet de la tendance au rajeunissement sur la formation de l’intention entrepreneuriale chez les personnes âgées	Imen SAFRAOU, Judith PARTOUCHE-SEBBAN, Adnan MAALAOUI		12/2017
How “Benjamin Button” & Subjectif age … fighting Time? Effect of rejuvenating trend on entrepreneurial intention among elderly	Adnan MAALAOUI, Judith PARTOUCHE-SEBBAN, Imen SAFRAOU		01/2016
La saillance de mortalité et son effet sur les motivations régulatrices et les préférences produits promotion versus prévention	Judith PARTOUCHE-SEBBAN, Denis GUIOT		01/2015
Online social networks as a terror management mechanism : the effect of death anxiety on Facebook use	Judith PARTOUCHE-SEBBAN		01/2015
Effects of Death Anxiety and generativity on The Formation of Senior Entrepreneurial Intentions	Adnan MAALAOUI, Judith PARTOUCHE-SEBBAN, Imen SAFRAOU		01/2014
Elder driving the TPB: Death around the corner Or resurrection? The impact of anxiety toward death on the entrepreneurial intention of the senior: A modeling perspective	Adnan MAALAOUI, Judith PARTOUCHE-SEBBAN, Imen SAFRAOU		01/2014
Les modalités et conséquences de collaboration entre consommateur-senior et entreprise sur la co-création de valeur et le rôle des réseaux sociaux dans ce processus : étude exploratoire	Karim ERRAJAA, Judith PARTOUCHE-SEBBAN, Imen SAFRAOU	Colloque Digital Business ESG Management School	01/2013
The co-creation process in the development of nostalgic new products : a netnographics study	Vincent DUTOT, Judith PARTOUCHE-SEBBAN, Karim ERRAJAA	Conférence EMAC	01/2013
The co-creation process in the development of nostalgic new products: a netnographic study	Vincent DUTOT, Judith PARTOUCHE-SEBBAN, Karim ERRAJAA	Administrative Sciences Association of Canada (ASAC)	01/2013
Le matérialisme chez les consommateurs seniors: une étude cross culturelle en France et en Tunisie	Judith PARTOUCHE-SEBBAN, Inès MHAYA	11th Marketing Trends Conference ESCP	01/2012
Les contributions des entreprises au "vieillissement réussi": une étude exploratoire du rôle de l'outil internet	Judith PARTOUCHE-SEBBAN, Karim ERRAJAA		01/2012
The co-creation process in the development of nostalgic new products : a netnographic study	Karim ERRAJAA, Judith PARTOUCHE-SEBBAN, Vincent DUTOT		01/2012
Les stratégies de coping des consommateurs seniors: cadre théorique et analyse critique des outils de mesure existants	Judith PARTOUCHE-SEBBAN, Sarah BENMOYAL-BOUZAGLO, Denis GUIOT		01/2011

Press Article
Title	Authors	Source	Date
Sénior marketing, préjugés et stéréotypes	Karim ERRAJAA, Judith PARTOUCHE-SEBBAN, Imen SAFRAOU		01/2016

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