research & faculty PSB Paris School of Business
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Faculty
Amélie MARTIN

Amélie MARTIN

Associate Professor Research
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Summary
I am an Assistant Professor of Marketing at PSB Paris School of Business and a PhD candidate in Marketing at Université Paris-Dauphine. My main research area is customer experience management and governmentality in consumer markets. I also teach Marketing to both undergraduate and graduate students. I graduated in Marketing and Business Strategy from PSB Paris School of Business. I also hold a Master’s degree in Research in Marketing and Strategy from Université Paris-Dauphine.

Profile

Degree

  • (graduated in )

Skill

  • Marketing

Teaching department

  • Marketing

Expertises

Marketing
Marketing

Publications

Chapter
Title Authors Source Date
Les chiffres de la vie des affaires Amélie MARTIN, Sarah LASRI L'Etat du Management 01/2018
Les e?ve?nements de la vie des affaires (novembre 2016 - septembre 2017 Amélie MARTIN, Sarah LASRI L'Etat du Management 2018 01/2018
Academic communication
Title Authors Source Date
Managing customer experiences: plural form governance in stakeholder networks Amélie MARTIN AFM 01/2018
Brand as customer experience management antecedent: dimensions, role and dynamics Amélie MARTIN, Florence JACOB European Marketing Academy (EMAC) 01/2017
Brand as customer experience management antecedent: dimensions, role and dynamics Amélie MARTIN AFM 01/2017
Brand as customer experience management antecedent: dimensions, role and dynamics Amélie MARTIN, Florence JACOB International Research Meeting in Business And Management 01/2016
Desiging and delivering consistent customer experiences : integrating brand and stakeholder management Amélie MARTIN European Marketing Academy (EMAC) Conference 01/2016
Magasin physique et vitrine virtuelle : perspectives d’experts et de consommateurs sur la perception du re?ve dans l’industrie du luxe Amélie MARTIN, Françoise PASSERARD, Alexandra PINARD, Benjamin MARIOTTE International Marketing Trends Conference 01/2016
Dream perception in the luxury industry : Internet, vector of democratization or disenchantment ? An exploratory study Amélie MARTIN The Third International Conference on e-Technologies and Consumer Behavior 01/2015