Publications

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I live with terror inside me": Exploring customers' instinctive reactions to terror

Terrorist attacks occur mostly at public service-oriented sites. Consequently, their victims are likely to be customers. The present study explores how customers instinctively react toward the reality of terror in a matrix of 2

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You follow fitness influencers on YouTube. But do you actually exercise? How parasocial relationships, and watching fitness influencers, relate to intentions to exercise

Digital celebrities found on social media platforms are found to be successful in endorsing brands and products, and influencing purchase intentions of their followers. However, influencers also promote values and lifestyles on their channels, such as healthy behavior and fitness.

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Prison Numérique

“L’homme a appris l’amour, le digital le transforme, l’homme a appris l’échange, le digital le monétise, l’homme a façonné son intelligence, le digital exploite ses faiblesses, l’homme a un crédit de temps, le digital le lui prend.”

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Comment sortir du paradigme technopush ? Les apports des novueaux modes d'innovation

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Visioconférences : comment bien travailler lorsqu’on est filmé ?

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Boundary spanners in the orchestration of resources : global-local complementarities in action

This research focuses on managerial roles and practices in the local–global deployment of the orchestration of
resources. We aim at understanding how local and global managers contribute to ‘sensing’, ‘seizing’ and

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Exploring challenges for hybrid entrepreneurs in Business Schools

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