Dynamic capabilities in multi-technological firms: a global-local perspective of permanant realignement
In this contribution, we adress the acquisition of dynamic capabilities in global firms, and investigate the nature of mechanisms and processes suited to generating adaptation and strategic flexibility in global firms confronted to discrepant ecosystems.
Understanding the practices of integration : the role of team reflexivity
The article aims at identifying the variety of integration practices, and demonstrating how teams enact this capacity. This article is based on a comparative cases studies coming from SEB Group.
Penser la cohérence technologies-produits au sein des firmes multi-technologies : le rôle clé des portefeuilles de business models
TBD
Effets de la congruence perçue entre senteur d'ambiance et image de marque sur les réactions du consommateur