Publications

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Creating value fromintellectual assets

Annabel BISMUTH

Abstract: Purpose The purpose of this paper is to identify and discuss the key policy challenges for OECD countries both at macro and micro level to develop and use their intellectual assets in order to obtain economic returns.

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Création de senteurs spécifiques à des univers d’achat, incidences sur le comportement du chaland au point de vente : Expérimentation qualitative (cas Leroy Merlin)

Karim ERRAJAA, Annie BONNEFONT
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Crise pétrolière : la Chine, coupable idéal

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CSR, Between Ethics and Morality / Original Title: La RSC: entre ética y moralidad

Patrice CAILLEBA, F. CUEVAS
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DARPHIN : stratégie de fidélisation dans le secteur du luxe

Jean-Louis MARTINEZ
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Delhi et Islamabad aux prises avec leurs extrémistes

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DIOR: Comment passer de la montre accessoire à la montre horlogère?

Jean-Louis MARTINEZ
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Division DUNLOP Motos: mettre en place une nouvelle stratégie commerciale

Jean-Louis MARTINEZ
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Do misalignments predict aggregated stock-market volatility?

Christophe BOUCHER

This paper considers forecasting regressions of “realized volatility” on a misalignment measure. Results show that this misalignment measure

is useful to predict in and out-of-sample stock-market volatility at monthly horizons. The analysis also suggests a threshold effect.

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