Marketing to 'Seniors' in France and the UK: an approach to e-communication
The proportion of the Seniors generation using the Internet in France and the UK is steadily increasing.
Norchène BEN D AHMANE MOUELHI Maître Assistante , IHEC Carthage Université 7 nouvembre à Carthage - T unisie NIMEC Caen - MUT COM T unis norchenebdm@yahoo .fr R evue T unisienne du Mark eting , vol 1, n°1, 2009 Design olfactif des espaces commerciaux : Intérêts et incidence sur les réactions e xpérientielles et compor tementales des clients
Pairs selection and outranking : an application to the S&P 100 Index
Pairs trading is a popular quantitative speculation strategy. This article proposes a general and flexible framework fors pairs selection. The method uses multiple return forecasts based on bivariate information sets and Multicriteria decision techniques.