Faculty
Demba Ousmane DIOUF

Demba Ousmane DIOUF

Associate Professor Research
Summary
Demba Ousmane DIOUF, (PhD in Marketing, University of Paris 1 Panthéon-Sorbonne in 2022), is an Associate professor in the Marketing Department of Paris School of Business. He teaches Principles of Marketing, Web marketing, quantitative techniques and related topics. His main research focuses on the interaction effects between the atmospheric factors of commercial websites on surfers' reactions. His research has been presented at numerous national and international marketing conferences and published in conference proceedings such as those of the Academy of Marketing Science, the French Marketing Association (AFM), the International Marketing Trends Conference, and the Information & Management Association (AIM)

Profile

Degree

  • PhD, Business Administration, Marketing (graduated in 2022)

Teaching department

  • Marketing

Research department

  • TIMCE - Technology Interaction, Strategic Marketing & Customer Experience

Publications

Academic communication
Title Authors Source Date
Color effectiveness. Influence of color and typography of commercial websites on surfurs’ reactions: An experimental study of their interaction effects Demba Ousmane DIOUF, Jean-François Lemoine Academy of Marketing Science (AMS) World Marketing Congress 07/2023
Color Effectiveness. Influence of Color and Typography of Commercial Websites on Surfurs’ Reactions: An Experimental Study of their Interaction Effects Demba Ousmane DIOUF, Jean-François Lemoine AMS World Marketing Congress (WMC) 01/2023
Influence de la couleur et de la typographie des sites web marchands sur les réactions des internautes : Étude expérimentale portant sur leurs effets d’interaction Demba Ousmane DIOUF, Jean-François Lemoine International Marketing Trends Conference 02/2022
Interactions entre Les composantes atmosphériques d’un site web et réactions des internautes : le cas de la couleur et de la typographie Demba Ousmane DIOUF, Jean-François Lemoine Etienne Thil 10/2019
Les effets d’interaction entre les composantes atmosphériques d’un site web et les réactions des internautes : une étude qualitative portant sur la couleur et la typographie Demba Ousmane DIOUF, Jean-François Lemoine AIM 06/2019
« Effets d’interaction entre la couleur et la typographie des sites web marchands et réactions des internautes : une étude exploratoire Demba Ousmane DIOUF, Jean-François Lemoine Congrès International de l'Association Française du Marketing 05/2019