Publications

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Consumers’ perception of companies’ CSR commitment and its influence on brand loyalty: Application to luxury brands

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Invention, Innovation and the Growing Demand for Energy – The Case of Solar Power and India

Technology and innovation are at the forefront of today’s business, political and social news. Yet, in many ways, there is much work to be done on explaining and understanding innovation. The energy arena provides an ideal setting for much of the related research.

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La RSE, un enjeu d'apprentissage organisationnel. Le cas de l'intégration professionnelle des personnes en situation de handicap

This paper investigates the issues of integrating people with disabilities. This work relied on organizational learning studies (G. Koenig, 2006 ; C. Argyris & R Schön, 2002; C. Argyris, 1995) and interviews in the construction industry and insurance sector.

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Les apports de Culture Pub et de la recherche en marketing

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Les contributions des entreprises au "vieillissement réussi": une étude exploratoire du rôle de l'outil internet

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Les outils de gestion dans les organisations culturelles : de la critique artiste au management de la création

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Outil de gestion et organisations culturelles : une transformation mutuelle

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Pourquoi l'Europe innove moins que les Etats-Unis ?

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Reconsidering the link between reputation and identity: An institutional perspective

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