Session sur les business models et systèmes de production de connaissances
The co-creation process in the development of nostalgic new products : a netnographics study
The co-creation process in the development of nostalgic new products
Purpose – The role of nostalgia in consumers’ lives and its application in the design of marketing
strategies has been highlighted in prior research. However, the role of nostalgia as well as the
The co-creation process in the development of nostalgic new products: a netnographic study
Regards Sur un XXIème Siècle en Mouvement
A View Toward Disruptive Innovation
Consumers’ perception of companies’ CSR commitment and its influence on brand loyalty: Application to luxury brands
Invention, Innovation and the Growing Demand for Energy – The Case of Solar Power and India
Technology and innovation are at the forefront of today’s business, political and social news. Yet, in many ways, there is much work to be done on explaining and understanding innovation. The energy arena provides an ideal setting for much of the related research.
La RSE, un enjeu d'apprentissage organisationnel. Le cas de l'intégration professionnelle des personnes en situation de handicap
This paper investigates the issues of integrating people with disabilities. This work relied on organizational learning studies (G. Koenig, 2006 ; C. Argyris & R Schön, 2002; C. Argyris, 1995) and interviews in the construction industry and insurance sector.