Knowledge, beliefs and economics », Review of Richard Arena and Agnès Festré, eds; Knowledge, beliefs and economics, EE, Oct.2006
Impact of the semantic congruence or divergence of Brand Names/Fairy Tales association on Brand Image
The purpose of this article is to question the semantic distance between brand and fairy tales. It unveils that the concepts are close and the use of a fairy tale in an advertising campaign has no effect on brand image
La diversité dans les entreprises, un enjeu d'apprentissage organisationnel. Le cas de l'intégration des personnes en situation de handicap.