Cause-related marketing in pandemic context—The effects of cause-brand fit and cause-brand alliance on customer-based legitimacy and reputation
Even though the COVID-19 pandemic has represented an intense period of stress and anxiety for individuals, it has also been an opportunity for firms to engage in cause-related marketing initiatives as a means of providing support and helping them cope with this global pandemic.
Dependence and risk spillovers among clean cryptocurrencies prices and media environmental attention
This paper examines the relationships among cryptocurrency environmental attention and clean cryptocurrencies prices using Time-Varying Parameter Vector Auto-Regression (TVP-VAR) and wavelets techniques.
Emerging and advanced economies markets behaviour during the COVID-19 crisis era
This article examines the consequences of the COVID-19 crisis on the interdependencies
between emerging and advanced economies. Using daily market
index data from 22 developed and emerging markets, we develop a combination
Logistique inverse et RSE: l'impact des choix stratégiques sur la performance des entreprises
The company's responsibilities are complex and multidimensional, covering various areas of both the internal and
external environments. In this paper, we focus on one of
the key issues, related to corporate social responsibility:
The Impact of COVID-19 on Bank Profitability: Cross-Country Evidence
Using data from 5474 banks located in 23 OECD countries over the period 2019Q2-2022Q1, we study the influence of COVID-19 on bank profitability (before and during the COVID-19 vaccination period).
The role of organization intermediaries in science-/techno-push versus user-centric approaches in health care innovation
Purpose