You follow fitness influencers on YouTube. But do you actually exercise? How parasocial relationships, and watching fitness influencers, relate to intentions to exercise
Digital celebrities found on social media platforms are found to be successful in endorsing brands and products, and influencing purchase intentions of their followers. However, influencers also promote values and lifestyles on their channels, such as healthy behavior and fitness.
Examining digital brand experiences as a predictor of brand relationship quality and loyalty
Les conflits d’intérêts à l’épreuve des lanceurs d’alerte
An essential issue for risk managers is their ability to issue alerts about organizational risks and make them heard at the governing level. This question is addressed both theoretically and managerially by drawing on case studies in the insurance industry.