Publications

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The Application of Meditation in Decisions

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You follow fitness influencers on YouTube. But do you actually exercise? How parasocial relationships, and watching fitness influencers, relate to intentions to exercise

Digital celebrities found on social media platforms are found to be successful in endorsing brands and products, and influencing purchase intentions of their followers. However, influencers also promote values and lifestyles on their channels, such as healthy behavior and fitness.

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Examining digital brand experiences as a predictor of brand relationship quality and loyalty

Mehmet ORHAN, Caleb MACILVAINE
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Les conflits d’intérêts à l’épreuve des lanceurs d’alerte

An essential issue for risk managers is their ability to issue alerts about organizational risks and make them heard at the governing level. This question is addressed both theoretically and managerially by drawing on case studies in the insurance industry.

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Les «silences organisationnels», pièges des entreprises et des administrations

Patrice CAILLEBA, J.-B. MAUVAIS, F. VALLOIS
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The smartization of metropolitan cities: the case of Pari

David KALISZ, Sylvaine CASTELLANO, Insaf KHELLADI
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How does artificial intelligence enable and enhance value co-creation in industrial markets? An exploratory case study in the healthcare ecosystem

Benjamin CHIAO, F APPIO, D LEONE, F SCHIAVONE

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